MeinungsfBChrer InterdisziplinA4ren Forschung Bestandsaufnahme Kritische PDF 64d2a5772

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Meinungsführer in der interdisziplinären Forschung: Bestandsaufnahme und kritische Würdigung (German Edition) PDF




by Matthias Dressler : Meinungsführer in der interdisziplinären Forschung: Bestandsaufnahme und kritische Würdigung (German Edition)

ISBN : #3834914762 | Date : 2009-01-15

Description :

PDF-68554 | Matthias Dressler und Gina Telle erläutern bestehende Theorien und Modelle über Meinungsführerschaft, die Entwicklung der Forschung zu dieser Thematik und ihre Wirkung auf vorhandene Kommunikationsmodelle. Sie analysieren Funktionen, Motive und Wirkungen der Meinungsführerschaft und stellen Methoden zur Identifizierung von Meinungsführern und Meinungsführer im Diffusionsprozess vor…. Meinungsführer in der interdisziplinären Forschung: Bestandsaufnahme und kritische Würdigung (German Edition)


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Building Brand Identity: A Strategy for Success in a Hostile Marketplace PDF




by Lynn B. Upshaw : Building Brand Identity: A Strategy for Success in a Hostile Marketplace

ISBN : #047104220X | Date : 1995-06-15

Description :

PDF-5dec4 | Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand’s assets before proceeding to refashion the brand’s positioning and personality. The second half presents a detailed look at the practicalities of branding in tod… Building Brand Identity: A Strategy for Success in a Hostile Marketplace


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[Pub.72ZiU] Building Brand Identity: A Strategy for Success in a Hostile Marketplace PDF | by Lynn B. Upshaw


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Social Media Law Business Practical PDF 811bfee09

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Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines (Business Books) PDF




by Glen Gilmore : Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines (Business Books)

ISBN : #0071799605 | Date : 2014-12-10

Description :

PDF-42e3c | How to Avoid Legal Pitfalls on Social Media Social media is where your customers are–so it’s where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earned success in the time it takes to click a mouse. Written in easy-to-understand, accessible language, Social Media Law for Business reveals your legal rights and responsibilities in the fa… Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines (Business Books)


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[Pub.86RNJ] Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines (Business Books) PDF | by Glen Gilmore


Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines (Business Books) by by Glen Gilmore

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Collaborative Customer Relationship Management Taking PDF F4c96f186

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Collaborative Customer Relationship Management: Taking CRM to the Next Level PDF




: Collaborative Customer Relationship Management: Taking CRM to the Next Level

ISBN : #3540002278 | Date : 2003-09-17

Description :

PDF-d303e | Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM… Collaborative Customer Relationship Management: Taking CRM to the Next Level


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Intelligent Information Agents Agent Based Management PDF Ab2e10351

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Intelligent Information Agents: Agent-Based Information Discovery and Management on the Internet PDF




: Intelligent Information Agents: Agent-Based Information Discovery and Management on the Internet

ISBN : #3642642233 | Date : 2011-12-28

Description :

PDF-2e2a8 | This book covers a broad range of intelligent information agents, presenting the latest state-of-the-art research in the field. Each section is systematically and coherently introduced, including coverage of cooperative information systems and agents; rational information agents and electronic commerce; adaptive information agents; and mobile information agents and security on the Internet. Focusi… Intelligent Information Agents: Agent-Based Information Discovery and Management on the Internet


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Tribal Marketing Branding Co Creation Process PDF Ffed1f3e8

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Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process PDF




by Brendan Richardson : Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process

ISBN : #0230368824 | Date : 2013-07-29

Description :

PDF-99e06 | Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities…. Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process


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[Pub.77bnF] Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process PDF | by Brendan Richardson


Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process by by Brendan Richardson

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Economy Brands J Lindemann PDF 7ff467ba8

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The Economy of Brands PDF




by J. Lindemann : The Economy of Brands

ISBN : #0230232507 | Date : 2010-05-07

Description :

PDF-134b1 | In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions…. The Economy of Brands


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The Economy of Brands by by J. Lindemann

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Consumer Behavior Marketing Strategy 9th PDF 79c33c14e

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Consumer behavior and marketing strategy – 9th Edition PDF




by ( MEI ) BI DE (Peter.J.P.) : Consumer behavior and marketing strategy – 9th Edition

ISBN : #7565401382 | Date : 2010-01-01

Description :

PDF-51dcb | … Consumer behavior and marketing strategy – 9th Edition


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[Pub.47WBK] Consumer behavior and marketing strategy – 9th Edition PDF | by ( MEI ) BI DE (Peter.J.P.)


Consumer behavior and marketing strategy – 9th Edition by by ( MEI ) BI DE (Peter.J.P.)

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Fall Love Blogging Passion Empowerpreneur PDF 7ecf35f52

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Fall in Love with Blogging: From Passion to Plan to Profit (Empowerpreneur Books) PDF




by Dwainia Grey : Fall in Love with Blogging: From Passion to Plan to Profit (Empowerpreneur Books)

ISBN : #0995165017 | Date : 2016-11-17

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PDF-51226 | Create a passion centered blog to start seeing profits with this complete action plan to a captivating blogging strategy. Whether you are a professional blogger or a newbie blogger this book will help you find clarity with your blog and show you new strategies to monetize. This book is for people that understand the power of a successful blog as a 24/7 marketing tool and shop. Includes Blogging… Fall in Love with Blogging: From Passion to Plan to Profit (Empowerpreneur Books)


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Advances Global Marketing Research Anthology PDF B4e42a3cb

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Advances in Global Marketing: A Research Anthology PDF




: Advances in Global Marketing: A Research Anthology

ISBN : #3319613847 | Date : 2017-10-28

Description :

PDF-541a9 | This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internat… Advances in Global Marketing: A Research Anthology


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