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UP and to the RIGHT: Strategy and Tactics of Analyst Influence: A complete guide to analyst influence PDF




by Richard Stiennon : UP and to the RIGHT: Strategy and Tactics of Analyst Influence: A complete guide to analyst influence

ISBN : #0985460709 | Date : 2012-05-01

Description :

PDF-da264 | UP and to the RIGHT is the first book written to guide technology marketers and executives in their journey to the Leaders Quadrant. Written by industry insider Richard Stiennon this is required reading for anyone responsible for leading and growing a technology firm. Topics explained in depth include: Leveraging Social Media, the Influence Pyramid, the creation of Magic Quadrants, responding to … UP and to the RIGHT: Strategy and Tactics of Analyst Influence: A complete guide to analyst influence


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Global Brand Strategy: World-wise Marketing in the Age of Branding PDF




by Jan-Benedict Steenkamp : Global Brand Strategy: World-wise Marketing in the Age of Branding

ISBN : #1349949930 | Date : 2017-01-04

Description :

PDF-073ac | Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally.What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home mar… Global Brand Strategy: World-wise Marketing in the Age of Branding


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Public Key Infrastructure: Second European PKI Workshop: Research and Applications, EuroPKI 2005, Canterbury, UK, June 30- July 1, 2005, Revised Selected Papers (Lecture Notes in Computer Science) PDF




: Public Key Infrastructure: Second European PKI Workshop: Research and Applications, EuroPKI 2005, Canterbury, UK, June 30- July 1, 2005, Revised Selected Papers (Lecture Notes in Computer Science)

ISBN : #3540280626 | Date : 2005-12-07

Description :

PDF-c86cc | This book contains the proceedings of the 2nd EuroPKI Workshop ― EuroPKI 2005, held at the University of Kent in the city of Canterbury, UK, 30 June–1 July 2005. The workshop was informal and lively, and the university setting encouragedactive exchangesbetween the speakersand the audience. TheworkshopprogramcomprisedakeynotespeechfromDr.CarlisleAdams, followedby18refereedpapers,withaworkshopdi… Public Key Infrastructure: Second European PKI Workshop: Research and Applications, EuroPKI 2005, Canterbury, UK, June 30- July 1, 2005, Revised Selected Papers (Lecture Notes in Computer Science)


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Marketing Engineering Praxis Handbuch Erfolgreiches Marketing PDF D6eb3d742

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by Marcus R. Schneider : Marketing Engineering: Das Praxis-Handbuch für erfolgreiches IT-Marketing (German Edition)

ISBN : #3642628745 | Date : 2012-10-21

Description :

PDF-3d08e | Ich war 14, als ich glticklicher Besitzer meines ersten Computers, eines Sinclair ZX81, wurde und nicht viel alter, als ich gemeinsam mit meinem guten Freund Stephan Schulz begann, Computer-Software zu programmieren und zu vermark­ ten. Wahrscheinlich gibt es keine bessere Schule fur die direkte Kopplung von Entwicklung und Verkauf, als irgendwann im Leben alles das ei… Marketing Engineering: Das Praxis-Handbuch für erfolgreiches IT-Marketing (German Edition)


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Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTs PDF




: Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTs

ISBN : #1137368659 | Date : 2014-09-04

Description :

PDF-d9c07 | Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time…. Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTs


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New Consumer Psychology Scanning Behavior PDF 49075ffec

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The New Consumer Psychology: Scanning buying behavior with MRI of the mind PDF




by Sang Min (Leo) Whang : The New Consumer Psychology: Scanning buying behavior with MRI of the mind

ISBN : #1138898937 | Date : 2015-11-04

Description :

PDF-adde4 | The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined solely by age or gender, but by the life values and desires that one pursues. This book uncovers peo… The New Consumer Psychology: Scanning buying behavior with MRI of the mind


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Proceedings Multicultural Marketing Conference Developments PDF 0f30c1ff9

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Proceedings of the 1998 Multicultural Marketing Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: Proceedings of the 1998 Multicultural Marketing Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319173820 | Date : 2015-05-20

Description :

PDF-e96cf | ​This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, market… Proceedings of the 1998 Multicultural Marketing Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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Workplace Communication 21st Century Strategies Ebook PDF 926203655

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Workplace Communication for the 21st Century: Tools and Strategies that Impact the Bottom Line [2 volumes]: Tools and Strategies That Impact the Bottom Line PDF




by Jason S. Wrench Ph.D. : Workplace Communication for the 21st Century: Tools and Strategies that Impact the Bottom Line [2 volumes]: Tools and Strategies That Impact the Bottom Line

ISBN : # | Date : 2013-01-09

Description :

PDF-4c762 | Written in clear, non-technical language, this book explains how employees and employers can maximize internal and external organizational communication—for both personal benefit and to the entity as a whole…. Workplace Communication for the 21st Century: Tools and Strategies that Impact the Bottom Line [2 volumes]: Tools and Strategies That Impact the Bottom Line


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Master Content Marketing Strategy Profitable PDF 396e21579

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Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience PDF




by Pamela Wilson : Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience

ISBN : #0997875402 | Date : 2016-10-21

Description :

PDF-98ed2 | Are you afraid to hit publish? Content marketing is how marketing happens today. You know you want to use it, but you’re unsure about where to start. You may not feel confident about your writing abilities, either.Master Content Marketing is a step-by-step guide through the content marketing process. Pamela Wilson’s 30 years of marketing experience infuse the guidance in the book. “Scores of peopl… Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience


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Internet Entrepreneurs PDF




by Christopher Price : Internet Entrepreneurs

ISBN : #0273649213 | Date : 2000-09-27

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PDF-818f9 | It takes guts to lose money. Particularly when it’s other peoples. Especially when it adds up to $4 billion.That is roughly the sum the 13 internet entrepreneurs featured in this book lost in 1999. Maybe the pain is eased by the knowledge that despite these hefty losses, the 12 companies had a combined market capitalization of $170bn, giving the 13 entrepreneurs a combined wealth of more than $35b… Internet Entrepreneurs


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Content Rich Writing Your Wealth PDF A38e22b8d

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by Jon Wuebben : Content Rich: Writing Your Way to Wealth on the Web

ISBN : #0979762901 | Date : 2008-09-01

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PDF-db794 | Content Rich: Writing Your Way to Wealth on the Web is the first definitive search engine optimization (SEO) copywriting guide. It introduces new ways of looking at online content and provides key illustrations that show how copy influences search engine rankings and sales conversion in unique ways. If you are a small to medium-sized business looking for a way to maximize online marketing activ… Content Rich: Writing Your Way to Wealth on the Web


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Technical Marketing Communication Allyn Bacon PDF 299245606

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Technical Marketing Communication [Part of the Allyn & Bacon Series in Technical Communication] PDF




by Sandra Harner : Technical Marketing Communication [Part of the Allyn & Bacon Series in Technical Communication]

ISBN : #0205324444 | Date : 2001-12-22

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PDF-b79a4 | This book provides the necessary preparation for the breakneck speed of technical marketing communications in today’s Internet economy. A progressive approach first explains the role and responsibility of marketing communication in a technology-filled world. Then, on that foundation, the book progressively introduces the concepts of needs analysis, audience analysis, strategy development, med… Technical Marketing Communication [Part of the Allyn & Bacon Series in Technical Communication]


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Web Technologies and Applications: 5th Asia-Pacific Web Conference, APWeb 2003, Xian, China, April 23-25, 2002, Proceedings (Lecture Notes in Computer Science) PDF




: Web Technologies and Applications: 5th Asia-Pacific Web Conference, APWeb 2003, Xian, China, April 23-25, 2002, Proceedings (Lecture Notes in Computer Science)

ISBN : #3540023542 | Date : 2003-07-29

Description :

PDF-74818 | Thepapersinthisvolumewerepresentedatthe5thAsiaPaci?cWebConference (APWeb 2003), which was held in Xi’an, China during 23-25 April 2003. The World Wide Web has dramatically changed our ways of working, le- ning, entertaininganddoingbusinessinthelast10years. TheAsiaPaci?cregion has emerged in recent years as the fastest growing region in the world in the use of Web technologies as well as in making … Web Technologies and Applications: 5th Asia-Pacific Web Conference, APWeb 2003, Xian, China, April 23-25, 2002, Proceedings (Lecture Notes in Computer Science)


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ISBN : #0742533328 | Date : 2004-10-07

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by Gert Hortenbach : Der chinesische Markt für ostdeutsche KMU: Erfahrungen mit einem ADAPT-Projekt (Wirtschaftswissenschaften) (German Edition)

ISBN : #3824405261 | Date : 2004-05-27

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